I need to be honest about where this started. It wasn't with a business plan or a gap in the market analysis. It started with me standing in the kitchen at 7:30am, pregnant with my second child, with a toddler pulling at my leg, already running twenty minutes late for work, thinking: I haven't moved my body in two weeks and I feel terrible.
The math didn't add up
Before my first pregnancy, I was someone who went to the gym. Not obsessively — maybe three times a week. It was fine. It was manageable. Then my daughter was born, and gym visits became something that happened once or twice a month when the stars aligned and someone else could watch her.
And then I got pregnant again. And I started doing the math. I was going to the gym maybe once every two to three weeks. That's four, maybe six times in a month on a good month. I had a toddler with boundless energy, a full-time job, first-trimester exhaustion, and a body that was already changing in ways that made my old workouts feel wrong.
I didn't need to go to the gym more. I needed to stop requiring the gym at all.
What I actually needed
When I was honest with myself about what would actually work for my life, the list was pretty specific:
- Something I could do at home, in whatever I was wearing
- Short enough that I couldn't talk myself out of it — 10 to 20 minutes maximum
- That I didn't have to plan. No choosing exercises, no figuring out what was safe this trimester, no wondering if I was doing too much or too little
- Daily, or close to it. Not a three-times-a-week gym schedule
- Actually safe for pregnancy — not just "probably fine"
I looked for this. I looked hard. I found apps with hundreds of workouts that I had to browse and choose from. I found pregnancy yoga videos on YouTube that were calm and lovely but didn't touch the fatigue I was trying to fight. I found general fitness apps that said "consult your doctor" before every other exercise.
I didn't find something that just handed me a workout and said: this is safe for where you are right now, it's twenty minutes, go.
The thing about energy
Something no one talks about enough is what fitness actually does for you when you're pregnant with a toddler. It's not really about the body changing — it's about having the energy to function.
When I was consistently moving — even just 15 minutes a day — I was a different person. More patient. Less overwhelmed by small things. More capable of being present with my daughter at the end of a long day. The movement wasn't a luxury. It was load-bearing infrastructure for the rest of my life.
But that only works if the barrier to starting is genuinely low. If every workout requires me to pack a bag, drive somewhere, find childcare, and carve out an hour — it won't happen consistently. And inconsistency, for me, was the same as nothing.
So I built it
Core Amore started as a very simple idea: a daily workout that knows where you are in your pregnancy, adapts to it automatically, and asks nothing of you except to press start.
You tell it your due date. It figures out your trimester. It gives you a workout that's right for your body today — not a general pregnancy workout, but one calibrated to your specific week. As your pregnancy progresses, the workouts change. When you have your baby, you tell it that too, and it shifts into postpartum mode.
No planning. No browsing. No wondering. Just: open the app, press start, move for 10 to 30 minutes, go live your life.
If you're reading this because you're in the same place I was — pregnant, busy, wanting to move but not finding a way that actually fits — this was built for you. That's not marketing. That's just true.